Product Marketing Manager – Consumer Industries

Job Summary

SAP is seeking an experienced Product Marketing Manager to drive the marketing strategy, messaging, and demand generation for our Customer Experience (CX) software solutions tailored to the Consumer Industries sector (CPG, Retail, Fashion, Wholesale). The role requires experience in enterprise SaaS marketing, a high-level understanding of consumer industry business processes, and the ability to develop full‑stack marketing plans that span the entire buyer’s journey—from awareness to adoption. The candidate will work across product areas and managers focused on Revenue Growth Management, Consumer Experience, Customer Data Management, Marketing Engagement, Commerce, Merchandising, and AI‑driven solutions for consumer industries.

What you’ll build

Marketing Strategy & Execution

• Develop end‑to‑end marketing strategies for SAP’s CX solutions in the consumer industries sector.