• Own product positioning and messaging
• Define and refine ICP and target segments
• Plan and execute go-to-market (GTM) strategies
• Work closely with Product team on launches and feedback loop
• Partner with Performance Marketing to build and optimize funnels
• Improve lead quality and conversion (MQL → SQL)
• Create sales enablement materials (decks, use cases, messaging)
• Ensure alignment between Product, Marketing, and Sales

Requirements

• 1+ year in Product Marketing / B2B Marketing
• Background in tech / iGaming / fintech / affiliate
• Proven track record of launching products or features (GTM)
• Define ICP and segmentation
• Develop value proposition and positioning
• Conduct customer research (custdev, interviews)
• Analyze market trends and competitors
• Translate product features into customer value
• Strong understanding of B2B funnels and ...