Job Description

Responsible for leading the commercial strategy and business results in the Colombia and Ecuador region, aligning corporate guidelines with local execution. Scope includes overseeing sales, marketing, service, and distribution, ensuring operational and strategic integration. Maintain a functional relationship with support areas such as Finance, Regulatory Affairs, and Human Resources, fostering cross‑functional collaboration. Their role is key in decision‑making, team development, and consolidating a customer‑centric and high‑performance culture.

• Lead the sales team across all business lines in the region (implants, consumables, orthopaedic and diagnostics), ensuring alignment with the company's defined strategic and commercial objectives.
• Mentor and guide the local team, fostering their professional development and orienting them toward achieving sales targets, market share, profitability, and sustainable growth.