Lead, coach, and motivate a regional sales team to achieve annual sales, profit, and performance objectives

Drive market share growth through disciplined execution of quarterly and annual regional business plans

Analyze regional and territory-level performance to identify growth, merchandising, and profitability opportunities

Build and maintain strong relationships with independent retailers, store managers, and national account leadership

Conduct regular account reviews to ensure alignment with advertising, merchandising, promotion, and sales training initiatives

Review and approve pricing, sales catalogues, and incentive programs to maximize brand focus and sales effectiveness

Manage the regional sales budget, including travel, expenses, advertising, and promotional spend