KEY RESPONSIBILITIES:* * *Macro Portfolio Architecture:* Defining and executing the overarching corporate brand strategy and product architecture, driving premiumization roadmaps across existing and upcoming spirit lines. * *End-to-End NPD Leadership:* Orchestring the full lifecycle of New Product Development (NPD)from initial consumer insight mining and flavor formulation to packaging innovation and full-scale commercial market launch. * *Integrated Marketing Governance:* Balancing long-term corporate brand equity building with high-impact, real-time on-ground execution across Above-the-Line (ATL), Behind-the-Line (BTL), experiential activations, and trade marketing channels. * *Digital Ecosystem Command:* Spearheading next-generation digital growth strategies spanning social entertainment frameworks, targeted performance marketing, data-driven influencer scaling, and niche direct-to-consumer (D2C) ecosystems. * *Agency & Team Leadership:* Building, mentoring, and inspiring a high-per...