Elevate subscriber retention strategies at McAfee as a dedicated Analyst, focusing on end-to-end retention analytics in a hybrid role based in Toronto or Waterloo. Analyze churn behavior and convert complex data into actionable insights.
As a key member of the Engagement & Retention team, you will bring your analytical expertise to assess subscriber behavior, churn risks, and lifecycle performance. Your insights will guide marketing strategies and evaluate the effectiveness of retention campaigns and A/B tests. Collaborate with Data Engineering to automate reporting and boost decision-making efficiency.
Key Responsibilities:
• Analyze churn risks and renewal patterns for subscribers
• Identify key signals and pain points in customer journeys
• Produce insights to inform marketing execution strategies
• Measure campaign effectiveness and recommend data-driven optimizations
• Partner with Data Engineering to streamline reporting processes
Requirements:
• 3+ yea...