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RRP DIGITAL MANAGER

Position purpose

The purpose of this position is to colaborate in the implementation of the digital ecosystem strategy for Reduced-Risk Products (RRP), delivering an omnichannel consumer experience.
The RRP Digital Manager will be responsible for mapping the RRP consumer journey flows and helping to define the brand's touchpoints along the different stages of the journey, including acquisition, conversion, and retention. 
You will also be responsible for bringing digital campaigns ideas to life, connecting offline and on...