About the job

The Sales Manager is responsible for defining and executing Franke’s commercial strategy in Belgium across the home appliances and sanitary segments.
He/she drives sales performance, revenue growth, and profitability while strengthening the brand’s premium positioning across all distribution channels.
 

Your tasks

Key Responsibilities (Scope)
• Full responsibility for the commercial P&L in Belgium
• Strengthening Franke’s premium brand positioning
• Customer portfolio development and retention
• Leadership of the commercial organization

Commercial Strategy Definition
• Develop the national commercial strategy in line with Group guidelines
• Identify growth opportunities (markets, segments, channels)
• Define commercial action plans by channel (DIY, kitchen specialists, wholesalers, specifiers, e-commerce)

Revenue Growth
• Achieve revenue, margin, and mar...