Develop and execute comprehensive sales strategies, including quotas, budgets, and forecasts to maximize gross margin and market share.

Create and implement quarterly and annual sales plans for territory sales managers and sales staff.

Collaborate with Marketing and executive leadership to align sales plans, product launches, budgets, and long-term strategic initiatives.

Conduct feasibility studies and develop business plans for new products or services, including distribution strategies and reseller agreements.

Lead, coach, and develop sales personnel, including Territory Managers, Rental Manager, and support staff.

Partner with Branch leadership and HR to recruit, hire, and onboard new sales team members.

Facilitate regular sales meetings, reporting activities, and performance reviews.

Drive performance management initiatives that support employee grow...