Elevate Scrum's performance marketing as a Senior Social Advertising Manager. You’ll leverage Meta, TikTok, and Reddit for innovative user acquisition strategies.
In this pivotal role at Scribd, you’ll lead efforts to expand user base for Everand and Fable products through effective paid social campaigns. Bringing a minimum of six years’ experience, you’ll shape audience targeting and utilize sophisticated testing methodologies that drive significant results. Your expertise in paid social advertising, particularly in subscription services, will be key to connecting analytics to actionable insights.
Key Responsibilities:
• Optimize paid social budgets across key platforms
• Execute strategies that align with broader marketing goals
• Collaborate with Creative teams for impactful ad content
• Leverage AI tools to enhance creative iteration
• Analyze results and document learning for future applications
Requirements:
• 6+ years managing subscription-focused paid...