Drive customer acquisition as a Senior Manager at Turo, focusing on performance marketing strategies in Canada, especially through paid social channels.
In this role, you will leverage over 8 years of experience in paid social to shape end-to-end marketing strategies that convert leads into loyal customers. Responsible for overseeing budgets and performance metrics, you will collaborate with cross-functional teams to design and run structured marketing experiments, ensuring efficient spend and growth.
Key Responsibilities:
• Craft strategies for Meta, TikTok, and other platforms
• Ensure performance aligns with CAC, LTV, and ROAS goals
• Co-create high-impact creative solutions with brand teams
• Develop and enhance full-funnel marketing strategies
• Derive insights from data to suggest improvements
Requirements:
• At least 8 years of experience in acquisition marketing
• Adept in managing large-scale budgets
• Thorough understanding of digital advertis...