Lead with expertise as a Senior Analytics Manager, focusing on campaign performance analysis and actionable insights. Ensure data integrity and effective communication across diverse channels in a dynamic setting.
This role involves critical oversight of measurement frameworks, ensuring accurate data capture across various media platforms. You'll translate performance metrics into strategic recommendations while collaborating with teams to inform media decisions and enhance campaign executions. Your analytical skills will be vital in driving future investments and optimizations.
Key Responsibilities:
• Ensure quality tagging and tracking implementation
• Analyze and interpret cross-channel media performance
• Build and manage performance dashboards effectively
• Test audience assumptions using real data
• Feed insights into campaign planning and strategy
Requirements:
• 7–10 years’ experience in media analytics
• Proficient in Looker Studio or similar tool...