Develop innovative B2B CRM strategies at Publicis Canada as a Senior Digital CRM Strategist. Use your analytical acumen to enrich customer experiences with compelling campaigns.
In this role, you’ll need five years of advertising and CRM experience to design effective strategies for customer retention and growth. Collaborate closely with analytics teams to uncover insights and connect with stakeholders to enhance customer journeys in a vibrant, multi-disciplinary setting.
Key Responsibilities:
• Create and evaluate digital engagement strategies
• Design marketing experiments to improve conversions
• Work with analytics to harness consumer insights
• Implement automated campaigns in partnership with tech teams
• Confidently present strategic recommendations to clients
Requirements:
• Minimum of 5 years in B2B advertising/marketing
• Strong analytical and organizational skills
• Experience with Salesforce or similar platforms
• Excellent communication ...