Lead brand strategy for cardiometabolic health at Lilly Canada, focusing on chronic weight management in a hybrid role. Drive impactful consumer engagement and partner with cross-functional teams.
As a Senior Brand Manager reporting to the Marketing Director, you will spearhead brand vision and strategy for the cardiometabolic health portfolio. This role emphasizes collaboration with local and global teams while advocating for long-term perception changes regarding obesity. Your expertise in marketing and brand management will be pivotal in enhancing brand performance in a competitive landscape.
Key Responsibilities:
• Drive development and execution of brand vision and strategy
• Lead efforts to influence beliefs among HCPs and consumers
• Manage end-to-end execution of brand plans effectively
• Gain extensive insights from patients and healthcare professionals
• Collaborate on omnichannel customer engagement strategies
Requirements:
• University degree requ...