Drive ~20% marketing-driven growth (excluding new product growth) through strategic and tactical execution across channels

Own and execute marketing campaigns supporting ~120 product launches annually (30–40 product lines with variations), ensuring strong launch performance and revenue impact

Translate market trends, audience insights, and product positioning into campaigns that drive traffic, customer acquisition, and sales

Operate in a 60% execution / 40% strategy split—actively posting, launching, and executing while shaping longer-term marketing direction

Lead marketing-driven project management for launches: coordinating cross-functional teams (creative, product, e-commerce), aligning timelines, and ensuring delivery

Partner closely with internal teams including Brand Manager, Photographer, Associate, and external paid media contractors to execute campaigns end-to-end