We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

SEED is a pioneering group within Electronic Arts, combining creativity with applied research. We explore, build and help define the future of interactive entertainment.

We exist at EA to deliver and foster inspiring innovation for our games and our players. We do this through exploration, research, prototypes, and never-ending curiosity. We collaborate with game teams and industry partners and also publish our research within our industry and to the public. We pursue long-term applied research yet stay relevant to the present by delivering artifacts along the way to game teams and technology groups inside EA. Some of our research includes bringing digital characters to life, using machine...