Lead the creative analytics efforts at Electronic Arts, delivering insights to enhance marketing effectiveness through a hybrid work model. Focus on connecting fan data with content performance.
As a Senior Analyst, you will be vital in analyzing player behavior and media impacts, guiding the Fan Intelligence team. This role will require you to build measurement frameworks and synthesize data into clear insights that improve creative effectiveness for various franchises. Your leadership will empower teams to make strategic content decisions based on solid analytics.
Key Responsibilities:
• Lead comprehensive analysis of player and media datasets
• Measure and evaluate creative effectiveness of initiatives
• Develop scalable dashboards and measurement frameworks
• Generate actionable insights from audience engagement
• Embed analytics throughout creative and marketing workflows
Requirements:
• Bachelor’s degree in STEM, economics, or similar
• 5+ years of e...