Location: Mexico (Remote) Type: Full-time (CONTRACTOR) Role Overview We are looking for a highly analytical and technical Senior Data Analyst to lead Product, Marketing, and Business Analytics for Elektra Go. This role sits at the intersection of data, product, and growth, and is responsible for transforming complex data into clear, actionable insights that drive decision-making, optimize performance, and accelerate business growth. You will own the full analytics cycle: from measurement infrastructure and data quality, to advanced analysis, executive dashboards, and strategic recommendations. This is not a reporting role — we expect you to think like a growth partner, not just an analyst. What You'll Do 1. Marketing & Growth Analytics Own end-to-end performance measurement across paid media channels (Meta, Google, programmatic, SMS, and others) Evaluate campaign ROI, CAC, ROAS, and funnel efficiency — from impression to first transaction Build and maintain attribution models; work clo...