Enhance your expertise as a Senior Lead Digital Marketing Manager at Applied, hybrid from Toronto or Atlanta. Drive impactful PPC and social media strategies to elevate brand visibility.
Applied seeks an experienced marketing leader to steer its Digital Marketing team. This senior role focuses on evolving full-funnel paid media strategies within B2B settings, emphasizing PPC and social platforms. You'll tackle complex measurement issues while leading investment decisions to improve MQL quality effectively.
Key Responsibilities:
• Own full-funnel paid media strategy and budgets
• Optimize high-intent search programs in Google Ads
• Execute audience-based paid social and retargeting campaigns
• Launch awareness programs on CTV and video platforms
• Develop unified multi-funnel KPIs and dashboards
Requirements:
• 10+ years in digital marketing, 7+ in paid media
• Expertise in Google Ads and Microsoft Advertising
• Solid analytical skills with GA4 and Excel...