Elevate patient engagement at TELUS Health as a Senior Marketing Manager, focused on Lifecycle Marketing. Develop targeted strategies that enhance utilization of our preventive health services across Canada.
This position requires an experienced leader to design and implement data-driven marketing strategies. You will engage patients through personalized onboarding campaigns and optimize email marketing initiatives. Furthermore, you will collaborate on lead nurturing efforts, drive upsell opportunities, and provide insights to enhance service adoption and retention.
Key Responsibilities:
• Develop data-driven strategies for preventive health service utilization
• Create engaging onboarding series for new patients
• Build and report on email marketing campaigns
• Collaborate on campaigns to improve digital marketing conversion
• Design targeted upselling initiatives for existing patients
Requirements:
• 5+ years in B2C marketing with lifecycle focus
• Bache...