Elevate player value in a Senior Manager Growth role with Fanatics, focusing on strategic gambling market growth and user experience optimization. Drive impactful marketing initiatives through data analysis.
Your partnership with the Senior Director of Growth will be vital as you implement creative strategies to enhance player volume and lifetime value at Fanatics. With a strong background in growth marketing, you'll identify gaps and ensure user incentives translate into sustained player loyalty.
Key Responsibilities:
• Oversee the day-to-day management of player cohorts
• Optimize the journey from registration to deposit
• Collaborate on promotional strategies with the Promotions team
• Analyze acquisition source performance data
• Ensure marketing efforts align with organizational goals
Requirements:
• More than 7 years in growth marketing, ideally in iGaming
• Proven success in customer engagement and retention strategies
• Proficiency in data inter...