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Senior Manager, Integrated Marketing

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LCBO
📍 Toronto, Canada
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Location Toronto
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Posted March 18, 2026
🚗
Commute Local Area
🎯
Local Opportunity Near You!

This job is in your area. Enjoy a short commute and work close to home.

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Job Description

About the Role

  • Guide the development of integrated marketing campaigns rooted in customer insights, digital intelligence, and business strategy to grow measurable engagement and conversion.
  • Collaborate across divisions and within Marketing to deliver integrated programs that enhance the LCBO brand and support corporate priorities.
  • Oversee the development of campaigns for in-store POP, digital and traditional media including print, radio, out-of-home and TV.
  • Set strategic direction for project teams by delivering clear creative briefs and overseeing the end-to-end production with internal and external creative partners.
  • Lead the evolution of SEM strategy across traditional search solutions, working with agency partners to balance automation with intent capture and brand protection.
  • Oversee holistic paid digital performance management and reporting ensuring media meets defined goals, ensuring ongoing optimization to improve...

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    📍 Location Details

    🌆
    City
    Toronto
    🗺️
    Country
    Canada
    🚗
    Commute
    Local Area

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