Purpose of the Role

Shape how The Well is experienced by driving brand strength, increasing traffic and unlocking commercial growth across one of Toronto’s most prominent destinations. Lead the asset-level marketing vision for The Well, translating ownership objectives into integrated strategies and programs that strengthen brand positioning, elevate the user experience and enhance long‑term asset value. As Senior Manager, Marketing, you will oversee brand, programming and revenue initiatives, ensuring a coordinated approach that drives engagement, supports tenant performance and expands ancillary revenue opportunities across the property. Responsibilities

Brand and Marketing Strategy

Own and evolve The Well’s brand strategy, positioning and narrative at the asset level. Lead the development and execution of the annual marketing plan and calendar aligned with leasing strategy and asset priorities. Ensure consistent brand expression across physical space, digi...