Sr.Manager Publishing- Purpose & Overall Relevance for the Organization:- The Senior Manager Social Publishing is responsible for delivering the adidas message to the consumer through owned, earned and paid channels across brand, partners, creators and media ecosystem, creating engaging content and advertising experiences which drive conversation both one to one and at scale.
- Key Responsibilities:- Create the digital publishing strategy and plans across owned, earned and paid channels following brand and category calendars- Plan and coordinate content production to support the global brand and category calendars- Coordinate and manage adidas' social communities and work with Customer Service to ensure the best possible consumer experience and moderation on any social media touch point- Partner with internal teams such as eCommerce and Horizontal Concepts to support wider business goals- Collaborate with global Newsroom and BU Publishing teams to maximize the publishing mix for...