Overview

The Senior Manager, SEO & SEM Performance is responsible for driving digital acquisition of PC Financial credit and banking products through cutting edge search campaigns powered by data, scaled efficiently through rigorous experimentation and centered around the customer. You will leverage effective storytelling to showcase the value of the search journey in driving business results. You will flex your collaborative and strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy and team, designed to deliver acquisition growth for the business.

Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

What you’ll do

• Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs). Two SEM specialists, and one Manager of SEO. ...