Join our innovative team as a Senior Marketing Analyst, focused on integrating brand health with sales metrics. Your analytical expertise will drive growth in a flexible hybrid work environment.

This role offers the chance to develop a holistic measurement framework for evaluating our media strategy. With deep knowledge in Marketing Analytics and 5-8 years of experience, you’ll analyze how media impacts each stage of the customer journey. Collaborate with Growth and Brand teams to optimize our marketing investment and achieve strategic goals.

Key Responsibilities:
• Manage modeling efforts using MMM and Incrementality
• Develop tests to validate marketing channel effectiveness
• Create and track Brand Scorecards for health assessments
• Advise Growth team on budget allocation based on results
• Analyze brand and performance metrics correlation

Requirements:
• 5-8 years in Marketing Analytics or Strategy
• ...