Join AfterShip as a Senior Marketing Data Analyst and utilize your analytical expertise to drive data-informed marketing strategies. Focus on customer insights and campaign performance optimization.
In this strategic role, AfterShip seeks a Senior Marketing Data Analyst with 7+ years of experience. You'll work collaboratively across teams, including product marketing and sales, measuring and optimizing key performance metrics such as customer acquisition costs and lifetime value. Your role will revolve around utilizing data to support impactful decision-making and optimizing marketing budgets effectively.
Key Responsibilities:
• Measure the impact of brand and content marketing
• Analyze customer journey for optimization opportunities
• Develop customer segments to refine messaging
• Collaborate on analytics for new product introductions
• Create and manage a centralized marketing dashboard
Requirements:
• 7+ years in marketing analytics or similar fields
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