Lead the marketing efforts for ActiveProspect’s Data & Identity Solutions in the role of Senior Marketing Manager. Focus on developing compelling strategies for our innovative consent-based marketing platform.
With over 7 years of product marketing experience, you will work at the crossroads of product development and sales. This position offers you a chance to influence product visibility and enhance market penetration through effective GTM strategies and clear messaging. You’ll support our sales team, enabling them to communicate our unique value propositions effectively.
Key Responsibilities:
• Gather and translate market intelligence into strategies
• Direct product positioning and pricing frameworks
• Develop clear messaging and training materials for sales
• Create impactful content for marketing campaigns
• Analyze product marketing performance metrics
Requirements:
• 7+ years of product marketing experience in SaaS or martech
• Bachelor's in Market...