Oversee dynamic marketing strategies for Structural and MEP engineering sectors. Utilize your storytelling prowess and deep audience insights to connect with building developers and drive engagement.
In this key role, you will manage global marketing initiatives tailored for Engineering audiences. With extensive experience in industry marketing, you will create actionable marketing strategies rooted in customer insights, helping to define brand objectives and success metrics. Strong collaboration with cross-functional teams will position you to effectively advocate for engineering professionals' needs.
Key Responsibilities:
• Lead strategic marketing for Building Engineering
• Craft personas and compelling messaging
• Conduct market research and trend analysis
• Create impactful customer engagement assets
• Monitor campaign performance and optimize strategies
Requirements:
• 5+ years of relevant marketing experience
• Strong understanding of AEC industry d...