Essential Duties and Responsibilities & Accountabilities
1.
Manage strategic, commissioner-focused marketing and sales programmes that support growth and
market positioning, translating business priorities and strategies into high-impact marketing activity
targeted at commissioner and stakeholder audiences.
2.
Develop and execute integrated sales and marketing campaigns, overseeing digital, online and
offline content activity to ensure optimisation, innovation and strong return on investment across all
growth-focused channels.
Manage associated budget spend and purchasing of corporate marketing
initiatives.
3.
Manage B2G digital platforms and marketing technology, including corporate web, marketing
automation and lead-generation tools, ensuring innovation, personalisation and performance are
central to all activity, and supporting adoption of new technology in line with internal approv...