We’re looking for a strategic and experienced Senior Marketing Performance Analyst to lead our marketing team. This role is key to optimizing our marketing strategies through deep data analysis, trend identification, and actionable insights—driving campaign performance across our game portfolio.

Responsibilities

• Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.
• Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.
• Drive collaboration with cross‑functional teams to leverage data insights for informed campaign planning and continuous enhancement.
• Produce in‑depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.
• Conduct A/B testi...