Lead your marketing career forward as Senior Marketing Principal at Punchcard Systems in Edmonton. This full-time role focuses on strategic growth, market positioning, and lead generation.
In this pivotal senior individual contributor position, you are responsible for shaping Punchcard's marketing strategy and driving its successful growth initiatives. You will work directly with the CEO and various execution partners to elevate the brand's market presence while leveraging AI tools. Your expertise in defining market positioning will be essential for ensuring that Punchcard's services resonate with potential clients and generate qualified organic leads.
Key Responsibilities:
• Own Punchcard's market positioning and annual marketing plan
• Lead competitive analysis and develop ideal client profiles
• Drive content strategy and oversee digital lead generation
• Manage external agency relationships and campaign execution
• Ensure brand integrity across all marketing ch...