Drive performance marketing strategies at Rakuten Kobo as a Senior Manager on a 6-month contract. Oversee marketing measurement and optimization to enhance customer acquisition and retention.
In this strategic, hands-on role, you will lead the marketing measurement strategy across Kobo's global marketing efforts. The position requires a blend of deep analytical skills and commercial insight to turn complex data into actionable strategies. Your contributions will significantly shape customer engagement, improve retention rates, and boost overall business growth.
Key Responsibilities:
• Own the marketing measurement framework for the customer lifecycle
• Develop attribution models to optimize investment allocation
• Partner on media mix modeling and experimentation frameworks
• Analyze funnel performance to identify growth opportunities
• Deliver executive-ready dashboards and insights for stakeholders
Requirements:
• 8+ years in performance marketing analytics...