Elevate the marketing strategy for Everand and Fable as a Senior Product Growth Marketer with Scribd. Own the end-to-end lifecycle marketing while building impactful campaigns using Iterable.
In this individual contributor role, you will define positioning and messaging for innovative products tailored to target audiences. You will also launch new features, execute campaigns, and analyze metrics for optimization. Your hands-on experience will drive growth initiatives for both products focusing on user engagement and retention.
Key Responsibilities:
• Own product positioning and messaging for Everand and Fable
• Lead go-to-market strategy for new features and updates
• Build campaigns in Iterable, including audience segmentation
• Collaborate with lifecycle and brand teams to align messaging
• Define metrics and report on campaign effectiveness
Requirements:
• 6+ years in growth or product marketing
• Proven GTM strategy and execution experience
• Hands-...