Lead, manage, and supervise the field sales team, including merchandisers and sales representatives, to ensure strong performance and accountability.

Plan and optimize routing schedules to maximize market coverage and productivity.

Conduct regular field visits to monitor execution standards, service levels, and team performance.

Coach and develop team members to strengthen capabilities, identify performance gaps, and implement improvement plans.

Work closely with the reporting manager to develop KPIs and performance tracking mechanisms across different operational roles.

Manage sales incentives and commission schemes to motivate and drive results.

Trade Management

Build and maintain strong working relationships with key modern trade retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels.

Ensure effective execution and retailer support for promoti...