Serve as a Senior SEO and Generative Engine Expert at Publicis Canada, enhancing the organic search framework through innovative strategies. Lead initiatives that focus on both traditional SEO and emerging AI search technologies.
This pivotal position requires a strong technical background and a passion for leveraging SEO to drive digital marketing success. With over 5 years of experience, you will lead SEO and GEO strategies, ensuring high visibility for client brands. Collaborating with diverse teams, your role will include analyzing performance data and making informed decisions that align with business goals.
Key Responsibilities:
• Lead analysis of search performance across major platforms
• Create optimization strategies to enhance site health and user experience
• Oversee advanced keyword research for SEO content strategies
• Direct on-page optimization for technical and semantic excellence
• Develop strategic roadmaps from performance insights
Requiremen...