Lead transformative marketing initiatives with Sanity as a Senior Marketing Operations Specialist. Focus on automation and pipeline development in a collaborative team environment.
In the role of Senior Marketing Operations Specialist at Sanity, you'll harness your expertise in Marketo and Salesforce to drive pipeline generation and optimize marketing efforts. You will partner with sales and demand generation teams, utilizing advanced data analytics and account-based marketing strategies. Your contribution will be vital for enhancing the marketing technology stack.
Key Responsibilities:
• Manage pipeline generation with demand generation and sales teams
• Analyze customer journey processes to improve performance
• Ensure effective data quality management across marketing platforms
• Implement targeted demand gen and ABM campaigns
• Handle integrations and technical aspects of marketing tools
Requirements:
• 7+ years of B2B SaaS marketing operations experience...