Responsible for the technical and functional optimization of the site to improve organic search engine visibility. This role acts as a bridge between business needs and technical implementation, ensuring the site architecture is search‑engine friendly.

• Technical Audit: Perform technical SEO analysis (Core Web Vitals, indexability, URL architecture, sitemaps, and robots.txt).
• Keyword Research: Identify strategic keyword opportunities for the product catalog and categories.
• Monitoring & Reporting: Track rankings, organic traffic, and conversions using tools such as Google Search Console, Screaming Frog, and Google Analytics.
• On‑Page Optimization: Implement and oversee improvements in metadata, headers (H1–H3), internal linking, and structured data markup (Schema).
• Technical Collaboration: Work closely with the development team to ensure the correct implementation of SEO recommendations.