General Function
Reports to VP Marketing
Daily interaction with graphics team, German marketing manager
Monthly updates on Social Media strategy, content, messaging and best practices provided to European Distributors

Overview

• Develop and set the strategy and direction for social media platform mix working with best practice frameworks
• Organic and Paid Campaigns
• Develop & recommend strategy, content format, and posting tactics ensuring consistent brand messaging
• Plan and execute social media strategy and manage calendars, including scheduling, across all social platforms (Instagram, FB, YT)
• Recommend content / creative strategies for consumer email campaigns
• Schedule themes to develop and implement creative content for weekly DTC email campaigns
• Manage and brief internal creative team for channel specific creative
• Content, Format, Message, Call To Action (CTA), Links, etc.