Amazon Advertising is one of Amazon’s fastest growing and most profitable businesses. Amazon’s advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers. Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long‑term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day!

The Creative X org within Amazon Advertising aims to democratize access to high‑quality creative assets, including copy, images and video, by building and productizing generative AI‑driven tools for advertisers. We are...