What You Will Do

Responsible for developing and executing on yearly advertising strategies, in consultation with the Brand Strategist and Manager, Brand and Digital Communications. Lead the creation and rollout of integrated brand programs, including advertising campaigns, communications materials, and digital content across multiple channels. Manages Creative Services requests from across the Enterprise, ensuring delivery of strategic solutions. Oversee the development of high-quality content that meets internal client needs and strengthens brand perception. Execute the annual masterbrand program, including creative development, media planning, and performance measurement using data and AI-driven insights. Act as a key advisor and liaison to Enterprise Communications and business leaders on effective brand and creative strategies. Identify and leverage emerging technologies, including AI, to enhance brand strategy, audience insights, and campaign effectiveness while maintaini...