Lead SJC Media's newsletter initiatives as the Strategic Director for Audience Growth. This role is focused on increasing audience engagement and driving subscription revenue across diverse media platforms.
This strategic position is designed to expand SJC Media’s newsletter portfolio dramatically. You will take charge of audience acquisition, retention, and revenue generation strategies, applying a thorough product mindset. Collaboration with editorial, marketing, and sales teams is essential for success in this dynamic environment.
Key Responsibilities:
• Control the end-to-end newsletter growth strategy
• Implement effective subscriber engagement methods
• Evaluate and refine acquisition channels for newsletters
• Establish performance tracking metrics and processes
• Partner with revenue teams to explore new opportunities
Requirements:
• 8+ years in media or digital publishing
• Strong experience in audience growth metrics
• Insightful in developing...