Join Maple as a Strategic Marketing Insights Manager, where you will enhance marketing performance through analytical insights. Focus on establishing effective measurement systems across the organization.
This position is ideal for experienced professionals with a strong background in marketing analytics and data science. You will play a pivotal role in advancing Maple's strategic insights initiatives while optimizing reporting frameworks. Your influence in shaping marketing strategies through clear, actionable narratives will be crucial.
Key Responsibilities:
• Lead the development of marketing attribution models
• Support data-driven recommendations for planning cycles
• Design experimentation frameworks for testing hypotheses
• Implement scalable systems for performance reporting
• Manage integration of AI technologies into insights generation
Requirements:
• 7+ years in marketing analytics and data science
• Experience in marketing mix modeling and per...