Elevate global marketing efforts for structural and MEP engineers in this strategic role. Use your audience insight and storytelling expertise to drive engagement and customer success effectively.
As a Marketing Manager focusing on the Building Engineering audience, you will lead initiatives in industry strategy, campaign development, and content creation. Utilize key skills in audience understanding and positioning to craft compelling messages that resonate with engineers and drive demand. This position requires collaboration across various teams to ensure marketing objectives align with audience needs and business goals.
Key Responsibilities:
• Develop audience-specific marketing strategies and positioning
• Lead customer research and competitive analysis initiatives
• Create high-impact content and assets for engineers
• Execute multi-channel campaigns tailored for technical buyers
• Collaborate with sales for audience-centric enablement content
Requirements:...