Lead innovative entertainment strategies at TELUS as the Marketing Manager for Stream+. Shape the growth of our flagship streaming bundle and drive customer engagement.
As a dynamic marketing leader, you will oversee Stream+ growth, acting as a strategic advisor to propel our entertainment offerings. Your expertise will be essential in balancing pricing strategies with portfolio profitability and achieving ambitious subscriber targets.
Key Responsibilities:
• Develop national acquisition plans for Stream+ subscribers
• Own pricing architecture and promotional calendar
• Monitor performance metrics for actionable insights
• Design pricing pilots and promotional experiments
• Identify performance gaps and create recovery plans
• Innovate bundle experiences within the TELUS ecosystem
• Present performance updates and recommendations to leadership
Requirements:
• 3+ years in marketing with portfolio ownership experience
• Strong data analysis and executi...