Job Overview
The TikTok Paid Media Buyer will be responsible for strategizing, executing, optimizing, and scaling paid TikTok campaigns to drive customer acquisition and revenue growth. This role requires a deep understanding of TikTok’s advertising platform, creative trends, audience targeting, and performance metrics. You’ll work closely with our creative, brand, and data teams to ensure campaigns are effective, engaging, and profitable.
Key Responsibilities
Campaign Strategy & Execution
Plan, launch, manage, and optimize TikTok ad campaigns to drive revenue and customer acquisition.
Develop and test ad creatives (UGC, product demos, testimonials, etc.) that align with TikTok’s best practices and trends.
Implement data-driven media buying strategies, including A/B testing, bid strategies, audience segmentation, and campaign structuring.
Optimize campaigns for key performance metrics: CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CPA (Cost Per...