Trade Marketing Specialist at Apex Systems

Overview

The Trade Marketing Specialist is responsible for informing and executing on retail trade marketing strategies. Core responsibilities focus on facilitating the end-to-end development and execution of creative assets for programs, initiatives and offers within strategic partners within Lottery in collaboration with Enterprise Marketing.

Responsibilities

• In lock step with Key Account team, drive the implementation of the Lottery trade marketing strategy in collaboration with all Omni Marketing, Lottery Product, Field Sales, and Operational Teams.
• Accountable for the end-to-end development of promotional creative assets, operational logistical plans, and in-trade activation for Key Account initiatives. Serve as liaison between creative resources (internal & external), Operations, Channel and Key Account team.
• Coordinate the execution of the Lotto Express retail strategy in coll...