Accountability Objective

The Vice President, Marketing & Communications is a senior executive leader responsible for developing and executing an integrated marketing, brand, and communications strategy that establishes the Verve brand in the market, advances the organizational goals, strengthens market position, and supports long‑term growth. This role provides strategic oversight of brand stewardship, marketing operations, digital performance, public relations, and stakeholder communications, while building a scalable in‑house function that delivers measurable impact across the organization.

Key Responsibilities

• Establish the Verve brand in the seniors’ living sector and effectively communicate the brand value to owners, stakeholders, prospects and families.
• Develop and lead a comprehensive marketing and communications strategy aligned with the organization’s business objectives, growth priorities, and brand aspirations.
• Tran...