VP of Product – Terrific

Location: Tel Aviv, Israel. Full-time, On-site/Hybrid.

About Terrific

Terrific is redefining how brands sell and engage. Our live social commerce platform blends interactive video, AI‑driven personalization, and data‑rich analytics to turn audiences into communities and moments into measurable sales. We power campaigns for global brands, retailers, and media giants across Latin America, Europe, and Israel, delivering real‑time insight and revenue impact at scale.

The Role

The VP of Product is accountable for the vision, strategy, and execution of the entire Terrific product. You’ll lead and grow a team of product managers, partner closely with Engineering, Design, Data, Marketing, and Sales, and report directly to the CTO. You will own how we serve both sides of our B2B2C market – enterprise brands and broadcasters who deploy Terrific, and the consumers who shop, watch, and engage on it – across multiple regions an...