**Web Analytics & Business Intelligence Analyst****Location: LATAM****This position is handled as a contract-to-hire****Duties & Responsibilities**- Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance and customer behavior.
- Design, develop, and maintain scalable and reliable analytical solutions and dashboards that combine web data and business metrics.
- Conduct deep-dive analyses into web activity, including but not limited to traffic patterns, user engagement, conversion rates, and customer journey mapping.
- Work closely with client teams to provide insights that inform website optimization, content strategy, digital marketing campaigns, and performance to broader strategic objectives.
- Analyze business data from various sources (CRM, ERP, and external data) to identify trends, opportunities, and areas for improvement.
- Work with clients to understand their data needs and translate business requi...